IMARC Group has recently released a new research study titled “South Korea Dietary Supplements Market Size, Share, Trends and Forecast by Product Type, Form, Distribution Channel, Application, End Use, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Dietary Supplements Market Overview

The South Korea dietary supplements market size reached USD 4,395.75 Million in 2024. It is projected to grow to USD 7,147.55 Million by 2033 with a CAGR of 5.55% during the forecast period 2025-2033. The market growth is driven by increased health consciousness among consumers, a growing aged population requiring supplements for age-related health issues, and a surge in online shopping activities expanding market reach.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

South Korea Dietary Supplements Market Key Takeaways

• Current Market Size: USD 4,395.75 Million in 2024
• CAGR: 5.55%
• Forecast Period: 2025-2033
• Growing health consciousness is increasing consumer demand for supplements boosting immunity, energy, skin function, and overall well-being.
• The aging population is driving demand for supplements supporting joint health, bone density, heart health, and cognitive function.
• Chronic diseases like hypertension and diabetes increase reliance on dietary supplements as supportive treatments.
• Accelerated e-commerce adoption is expanding access and purchase convenience, increasing online sales channels' market share.
• Social media influencers and online forums significantly influence consumer preferences and purchasing decisions.

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Market Growth Factors

The South Korean dietary supplements market is propelled by rising health awareness among its population. Consumers increasingly focus on preventive healthcare, seeking supplements that enhance immunity, energy, skin function, and general wellness. The report cites product innovations such as Pulmuone Green Juice containing corosolic acid from Banaba leaf that meets 100% daily intake requirements, supporting blood sugar control. This trend drives both domestic and international players to introduce diverse offerings, stimulating market expansion.

The country's aging population strongly supports the market growth. Older adults demand supplements that address age-related health concerns like joint and bone health, heart function, and cognitive vitality. The surge in chronic diseases such as hypertension, diabetes, and osteoarthritis propel supplement use as part of comprehensive health maintenance strategies. The healthcare system also encourages supplement adoption, enhancing market uptake among elderly demographics aiming for independence and quality of life.

E-commerce and digitalization significantly transform supplement distribution in South Korea. The convenience of shopping through platforms such as Naver, Kakao, and Coupang has expanded access and sales. Consumers actively use online resources for product comparison, review reading, and education. Social media influencers further shape buying patterns. This digital shift amplifies supplement brand visibility and penetration, favoring market growth by reaching tech-savvy, health-conscious consumers more effectively.

Market Segmentation

Product Type Insights

• Vitamin and Mineral Dietary Supplements: These supplements provide essential vitamins and minerals to support overall health and prevent deficiencies common in various demographics.
• Herbal Dietary Supplements: Derived from plant sources, these supplements cater to consumers looking for natural health enhancement options.
• Protein Dietary Supplements: Popular among sports nutrition and fitness enthusiasts, these supplements aid muscle growth, repair, and overall nutrition.
• Others: This category includes other dietary supplement types that do not fall under the above classifications.

Form Insights

• Tablets: Solid dosage form providing ease of consumption and dosage accuracy.
• Capsules: Encapsulated supplements for easy swallowing and controlled release.
• Powders: Versatile form allowing mixing with liquids for customizable intake.
• Liquids: Ready-to-consume form offering rapid absorption and convenience.
• Soft Gels: Gelatin-based capsules designed for enhanced bioavailability.
• Gel Caps: Capsule format offering easy swallow and stability for certain ingredients.

Distribution Channel Insights

• Pharmacies and Drug Stores: Traditional outlets offering accessibility and professional advice.
• Supermarkets and Hypermarkets: Mass retail channels providing product variety and convenience.
• Online Channels: E-commerce platforms and mobile apps facilitating quick, extensive reach and consumer reviews.
• Others: Additional distribution methods including specialty stores and direct sales.

Application Insights

• Additional Supplements: Products used to complement daily nutritional intake.
• Medicinal Supplement: Supplements targeting specific health conditions for therapeutic support.
• Sports Nutrition: Supplements aimed at enhancing athletic performance and recovery.

End Use Insights

• Infant: Supplements formulated for infants' nutritional needs.
• Children: Products catering to developmental and health requirements of children.
• Adults: Supplements supporting adult health maintenance and wellness.
• Pregnant Women: Specialized supplements designed for maternal and fetal health.
• Old-Aged: Supplements addressing health challenges and vitality for elderly individuals.

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Regional Insights

The dominant region in the South Korea dietary supplements market is the Seoul Capital Area, followed by Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and others.

The Seoul Capital Area's economic stature and population density make it a key driver of dietary supplement demand. The presence of major retail and online distribution hubs in this region supports increased market penetration and accessibility.

Recent Developments & News

In 2025, Pulmuone Green Juice announced expansion plans for its product range. Each 130ml bottle contains 340mg (equivalent to two tablets) of corosolic acid from the Banaba leaf, fulfilling 100% of the daily recommended intake as per the Ministry of Food and Drug Safety (MFDS). This product innovation aids in reducing blood sugar spikes post-meals, reflecting the market’s inclination towards health-beneficial supplements.

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